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  • Writer's pictureShiva Prakash M C


A brand is seen as one of the company's most valuable assets and it represents the face of company, recognizable logo and also a trademark for having a higher reputation among the consumers. In order to uphold an integrity of the brand the company should first create a positive sentiment among its target audience. Here are some of the top brands which were successful in upholding their integrity and reputation among the world.


At present, APPLE is recognized as one of the top brands ruling the world with their amazing products in electronics and technology related field, by having an estimated brand value of $205.5 billion. Apple deals with a products such as personal computers, tablets, mobile phones, audio players and much more. The company was established on 1st April 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs. These trio were initially engaged in the assembly of home computers and production of proprietary models for PC.

But later on their greatest success came in recent years, when Apple introduced its line of mobile products to the world (iPhone smartphones and iPad tablets). However, the hallmark of Apple gadgets is popular due to its high quality, stylish design and a brilliant marketing program which led to their success. Today the company has around thousands of offices, brand stores and service centers worldwide with a staff of nearly 1,32,000 employees with its headquarters located at Cupertino, California, USA.


As we all know, Google is famous for its search engine on the Internet and it is one of the most expensive brand by occupying a second place in global ranking with an estimated brand value of $167.7 billion. The company was established in 1993 by Sergey Brin and Larry Page with its Headquarters located at Mountain View, California, USA. The company mainly deals with an internet industry such as cloud computing and Artificial Intelligence. It also provides the search service which processes billions of queries per day and due to its advanced search engine, the Google creators has managed to implement one of the most powerful advertising aggregates on the Internet by generating the largest share of revenue to the company.


Microsoft is a company which is well known for its software development and one of the leading company in the market by occupying third place in global ranking with an estimated brand value of $125.3 billion. The internationally famous Microsoft Corporation was established in 1975 by Bill Gates with its headquarter located at Redmond, Washington, USA which mainly deals with products such as Microsoft Office, Microsoft Windows, Xbox and so on. Microsoft was the first software developer which suggested the usage of packaged software for personal computers (PC) that would make the PC experience user-friendly and intuitive. The Windows operating system was a software which gave a real breakthrough for the company, since it allowed an ordinary users to master their skills easily and beside that, it also produces a mobile devices, accessories, video, audio, and office equipment’s which brought the company an incredible success and huge profits.


Amazon is the American biggest retail company which is used for selling and delivering various goods over the Internet and it is well known for its products and qualities in the retail business industry. Being the fourth largest brand in the world with an expected brand value of $97 billion, the company was established in 1994 by Jeff Bezos with its headquarter located at Seattle, Washington. Amazon provides an Internet users, suppliers and producers the opportunity to sell or buy any goods on their own with a help of online platform and the company’s major business line is selling of products. The popularity of the service soared due to high quality goods, low prices, prompt delivery and a wide assortment and according to an overall estimations, the company employs about 6,47,500 employees and has more than $162 billion in assets.


Facebook is a social network which is currently being visited by more than 2 billion people every day and each people in the world is using this platform for various purposes such as communication, Entertainment, Marketing and so on. Facebook was developed by Mark Zuckerberg in 2004 with its headquarter located at Menlo Park, California, USA and is one of the most popular social media platform with an estimated brand value of $88.9 billion by acquiring fifth position in global ranking. The brand value of this is simply an astronomical indicator of popularity and demand for an Internet project and today Facebook yields more than $22 billion net yearly profit through online advertising.

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